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Marketing Your Waterjet: Getting the Most Out of Your Quote

In Part 1 Jessica covered marketing your waterjet on the internet.  In this second part of a two post series I will cover some basic suggestions we’ve picked up over the years from successful job shops, concentrating on maximizing the power of your quote.

Of all the collateral you have as a job shop, it could be argued that the most important is your quote.  Nothing else you create will be scrutinized as thoroughly and compared side-by-side to your competitors as often as your quote.  Is your quotation setting you up for a simple price/delivery war with your competitors, or is it separating you from the pack by showing all the value you give beyond that price and delivery?

Marketing Your Business Waterjet Jobs
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Using the Web to Market Your Waterjet

For this blog post we get into the subject of marketing your waterjet online. I’ve asked our in-house expert and global marketing communications manager Jessica Harding to give us some quick tips. Take it away, Jessica.

You might be good at making stuff with your waterjet, but not as confident at marketing your waterjet capabilities. To some the internet can be an intimidating space of hashtags, likes, keywords and Googles. Yet, when you really dig in and move past the natural mystique of what goes on in the secret algorithms within, you’ll find that if you consistently follow some simple best practices your business’s awareness will rise. Yes, it’s true, we could go on and on about how to refine your internet presence, but for today, we are going to merely touch on some powerful basics. For this post I am going to assume you already have a website up and running. If you don’t, I suggest you start there. There are numerous services available to help you build a site from scratch. No code experience necessary.

Marketing Your Business