In Part 1 Jessica covered marketing your waterjet on the internet. In this second part of a two post series I will cover some basic suggestions we’ve picked up over the years from successful job shops, concentrating on maximizing the power of your quote.
Of all the collateral you have as a job shop, it could be argued that the most important is your quote. Nothing else you create will be scrutinized as thoroughly and compared side-by-side to your competitors as often as your quote. Is your quotation setting you up for a simple price/delivery war with your competitors, or is it separating you from the pack by showing all the value you give beyond that price and delivery?