Waterjet cutting is widely known for its ability to cut virtually any material to near net shape. These materials vary from rubber to plastics, composites to metals. Versatility is a benefit waterjet cutting brings to many businesses, including New Hampshire based company, Plan Tech. Plan Tech has been manufacturing urethane parts for over 30 years, providing products for diverse groups of industries. Urethane is a high-performance rubber that can be molded easily, shaped accurately, and offers many different finishing options. We’ve invited guest blogger Kevin Healy, Vice President of engineering at Plan Tech, to tell you more about how waterjet cutting has impacted their productivity. With their vast experience and in-house capabilities, they consistently deliver tight tolerance custom urethane parts.
In Part 1 Jessica covered marketing your waterjet on the internet. In this second part of a two post series I will cover some basic suggestions we’ve picked up over the years from successful job shops, concentrating on maximizing the power of your quote.
Of all the collateral you have as a job shop, it could be argued that the most important is your quote. Nothing else you create will be scrutinized as thoroughly and compared side-by-side to your competitors as often as your quote. Is your quotation setting you up for a simple price/delivery war with your competitors, or is it separating you from the pack by showing all the value you give beyond that price and delivery?
For this blog post we get into the subject of marketing your waterjet online. I’ve asked our in-house expert and global marketing communications manager Jessica Harding to give us some quick tips. Take it away, Jessica.
You might be good at making stuff with your waterjet, but not as confident at marketing your waterjet capabilities. To some the internet can be an intimidating space of hashtags, likes, keywords and Googles. Yet, when you really dig in and move past the natural mystique of what goes on in the secret algorithms within, you’ll find that if you consistently follow some simple best practices your business’s awareness will rise. Yes, it’s true, we could go on and on about how to refine your internet presence, but for today, we are going to merely touch on some powerful basics. For this post I am going to assume you already have a website up and running. If you don’t, I suggest you start there. There are numerous services available to help you build a site from scratch. No code experience necessary.